I recently had the pleasure of hearing Guy Kawasaki speak at Belmont University. If you don't know who he is, you should. 🙂 He worked for Apple for several years, has written 10 books and is a co-founder of Alltop.com, an "online magazine rack" of popular topics on the web. During his presentation, he shared Nike's mission statement and I HAD to share it with you: How powerful is this?! This is what we preach in our studio and I hope you never forget you are SO much more than a number or series of numbers.